The Positives Of Using Google Optimization As A Marketing Technique.
In order for an adult website to be successful it has to rank high on the different search engines that are available. This is especially true for Google, which has become the leader in search engines. Almost everybody “Googles”, which basically means when they have a question that they want answered or need a service, they go on Google to find the information they need. But how can you possibly be able to get people to notice you on Google with literally millions of porn sites already out there? The answer is simple: you need to optimize your site for Google.
Optimizing your site for Google brings in many benefits, and can be used as an effective marketing tool that will bring in many potential customers and sales.
What Does It Mean To Optimize?
Search Engine Optimization (SEO) is the process of making your website the most effective it can be for search engines. The better your SEO, the more likely a search engine like Google is going to crawl your site and place you high on the search results.
Most people tend to look at the first few pages of Google and hardly go beyond, especially if they found something of interest. So if you want to be one of the top sites, you need to make sure that your SEO is good enough to reach the first few pages.
How To Optimize My Site For Google?
There are many types of tips and tricks out there for SEO, however the most important one is to have quality content that is relevant to your users.
The second thing is you need to do is make sure you have certain keywords in that content that allows users to find you. Google has plenty of tools to see what types of keywords people use for different categories, so it would be in your best interest to research some of these.
But do not forget that these keywords need to match the content, because stuffing your site with irrelevant keywords is a great way to get on Google’s bad side, which will then push your site way down on the results.
Here are a few more bad SEO ideas that will tank your rankings:
Having Duplicate Content
Not having unique content is a big red-flag to Google, and suggest that you may have stolen that content in order to get more clicks. If Google finds duplicate content, they usually rank those pages lower. Now, you may have decided to move your content to different parts of your page, which is okay as long as you use “no index” or “no follow” on those pages.
Guest Posting For Links
Having guest posts are great, if they link back to your site. That is even better. However, if it is a low quality link that is simply for the purpose of bringing in traffic, that is another big mistake that can be made. Google will punish those with low quality links, and thus send the pages to the search results dungeon.
Too Many Outbound Links
Having too many outbound links is also a rank killer. That is because if Google sees a site doing something like that, they view the page as a link factory whose only purpose is to make money off the links, or that they are paid directory.
Benefits Of Google Optimization For Marketing:
Some of the added benefits of optimizing your site for Google include the following:
The higher your page ranks on Google, the more exposure you will receive for your brand. Plus, since people search for services and products by keywords, they will begin to associate your brand with certain keywords. This also helps build trust and good reputation, which then leads to customer recognition and loyalty. After all, companies that land on the first page are often seen as the most prominent and trustworthy out there. That kind of recognition also spreads through words of mouth, which will definitely bring more free traffic to your adult site.
One of the most frustrating things a website can do is make the user experience hard on its potential clients. However, when you begin optimizing your site for Google, you will start incorporating practices that help make the user experience a lot nicer for everyone. It will also make it easier for Google to crawl your site and index your pages in their results. So not only is the user finding you, but so is Google, which will help take you far up the rankings.
It should go without saying that one of the most beneficial results of optimizing your adult website for Google is that you will definitely have increased traffic. That is especially true if your site appears on the first couple of pages (even better if it is one of the first links on there). So if you want to have this type of result, you need to make sure your keywords, meta descriptions, and content all tie in together.
When it comes to marketing, cost always becomes an issue. However, when you optimize your website for Google, you are doing something that is only extremely cost effective, but also has a good return on investment (ROI).
The reason it is so cost-effective is because instead of doing outbound marketing such as cold-calling or e-mail blasts, you are setting up your site to actually target users who want to look for you. They are already on the ‘Net looking for a service like yours, so why not use keywords and content that help bring them in? This keeps you from having to search for the right demographic, since they are already there looking for you.
Another reason that Google Optimization as a great marketing tool is that it helps you gain a competitive edge over other businesses that may not have realized their website needs some work. Getting your site SEO ready helps bring you to forefront, placing you ahead of any others who may think all they need to do is have a site up. Being optimized places ahead of the game, and increases the chance of a potential customer finding your name first, then possibly passing your information along the someone else who needs it.
Reach New Markets
Getting your website optimized for Google also helps you discover new markets to explore. This not only goes for the web, but for other avenues such as mobile and social media. For example, if someone finds your content, then shares it on Facebook, Twitter, Instagram or the many others out there, your business has then reached new locations and markets that you may not have considered before.
Being placed high on Google has many marketing benefits, and can bring new surfers to your site. However, in order to land at the top, you need to make sure you optimize your new adult site with quality content and keywords, and not make some of the mistakes that will send your ranking to the very last page.
Do not forget to take a look at the other posts which focus on how to improve your SEO rankings. I hope a new adult webmasters will find these articles helpful and informative.
If you have any questions, do not hesitate to ask them in the comments area. We are here to help you.