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Wondering what people’s opinion is on what is more current in adult text link copy conventions.
Ive noticed more and more that text linking in mainstream and sometimes in adult has been dropping the ‘click here’ call to action. I am running some A/B testing to see which gets more clicks, but I wanted to know your guys’ opinion about what is ‘in style’ these days.
For example: ‘click here to see your account status’ vs ‘account status.’ Do you guys think that a direct call to action is more effective, or would having creative copy that stands alone work better?
I try and avoid “click here” I prefer things like “watch” or “see” or “get a 3-day trial.” I get lots of clicks, but sales are up and down. But my clicks to sponsors remain pretty constant.
I never say “Visit This Site.”
I quite like the “click here for…” or if you’re selling a site that offers downloadable videos then “download the video..” or something similar. Download being a very strong word for a porn surfer. But yes, I suppose it’s getting a bit old.
Depends on what it is used for though. I would always shorten it down and not really use call to action on things like account details, signing up for account etc. Like in your case I would have used “account status”. Don’t think there is a need for call to action on practical things.
Like geekyzone, I think it depends on the style of the content and the setting. And like EricDV I rarely add “click here”. I might add “click to download the hardcore video” or something like that, but it depends on the blog.
I always see it as dependent on the way you’re selling. If it’s on a site that is clearly intending to sell, you can get away with all the “sales speak” and sound like you really want guys to click it. But if you’re running what comes across as an amateur blog, a personal site or something with more character to it, I think more subtle ways are more effective. So if you have a more conversational style of blogging you might have something like “check it out for yourself” or just a recognition of where the content came from like “images courtesy of…”
Interesting discussion though, I might have to have a look out there and see what others are doing and if there’s any clear data on it. There must be some analysis out there somewhere of the language with the most impact. I have a feeling Bjorn might be right on the use of the word “download” being more effective too, and maybe suggesting a benefit from the link might help…
I dislike having to use ‘click here’ but the reality is sometimes they may not even realize they can click it…
I think that it’s a bit of a balance. You guys are right in that one has to take context into account. I like the blog-speak copy ‘after the jump’ but that might be a bit out of line for a tube site for instance. The click-here convention is a bit out of vogue I agree, but abandoning it somewhat thrusts things into nebulous territory in terms of what language to utilize.
