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Now that .XXX has been around a while, do you think it is worth paying the $125 every year for the XXX equivalent of your .com website(s) just to make sure no one else snatches it?
I paid for one for a couple of years, then I just let it go. In your case, Banana Guide is a much bigger brand and better known, so it might be cheaper to hold onto the XXX domain than to chase some squatter with a lawyer.
Now with .sex, .porn, and so many other .whatevers on the market, does ‘protecting your brand’ by buying every domain extension even matter anymore?
Very good point, I forgot about all those others, one could easily spend thousands a year protecting one’s brand.
If it’s worth the money? No. Is it neccessary? Yes maybe.
It depends on how likely your domain is to be hijacked and if it is, do you care?
The thing with .XXX, .Porn and .Sex is that they are very relevant domains to a adult business and might be worth protecting. The other domain types, no probably not worth the hassle or cost. I’ve bought them for GayDemon, but not for anything else I own.
In the end .XXX etc are just a form of blackmail, they where never intended for anything else.
I really don’t understand the high prices. How many porn stars will buy their name with one of those TLDs (almost none). And even sites like StairPorn.org – they’d be an excellent candidate since they don’t have the .com, but I don’t see them moving to Stair.Porn, probably because of the cost. They could make so much more money if they lowered the prices.
I bought 10 years of rawtop.xxx back when they were selling .xxx domains for $10/year. But if they don’t lower their prices I’ll just let it go at the end of the 10 years.
IMO you don’t purchase .xxx or any other TLD to “protect your brand”. We build up our own brands on whatever TLD you’ve always used (typically the dotcom). If you’re going to purchase a .xxx or .sex or anything else, do it with the intent of building that site’s popularity or enhancing your main domain.
I will go ahead and pay the exorbitant .XXX domain blackmail, begrudgingly.
Don’t have one, don’t want one. But I saw a little surge recently where quite a few were being used, don’t want one and don’t think it’s worth the investment.
I don’t think the cost is justified at all.
How many actual examples of this happening have we seen?The .xxx isn’t worth less or more than any other TLD, so I’m confused why someone would choose to buy that one to “protect their brand” when there’s another few hundred versions someone could register anyway.
It just doesn’t make any difference, if someone is going to try to rip you off they’ll do it regardless of whether they can get that TLD or not.
Fear really is a powerful motivator.
