Is it worth paying for XXX domains?

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  • #953 Reply
    dzinerbear
    Guest

    “I really don’t understand the high prices.”

    I imagine the high price helps pay the huge legal bill Stuart Lawley racked up during his repeated appeals to get .XXX approved.

    Plus, everyone knows that porn is a licence to print money, right? So why not grab a bigger piece of that bloated pie? That’s what everyone thinks anyway.

    #954 Reply
    Jay
    Guest

    @BananaMan

    You realize there are now .porn, .sex, and .adult from the same company with similar prices. The lowest I’ve seen it is $80/year. Are you going to get those as well? I mean, others have more or less said it, but with what 900 new TLDs out there, do you really want to buy them all? Where do you draw the line? What does it accomplish?

    #955 Reply
    Jay
    Guest

    @dzinerbear

    The question is will he make more money selling 1,000 at $100/yr or 100,000 at $10/yr? I just made those numbers up, but how many will be sold at what price point is really the question. At $100/year it seems he’s banking on the big brands who want to protect their brand. So Pepsi will buy Pepsi.Porn because $100/year is pennies to a really big brand. But how many brands are there like that that will shell out hundreds every year to protect their brand? Beyond that very few people will pay $100/year for a .xxx or .porn. Now compare that to all the domains people in the porn industry own. I own about 50, which is a number I wish would go down, but never seems to. There would be a lot more .xxx and .porn domains out there if they only cost $10-15/year. Personally I think he’s got his cost benefit analysis wrong, but that’s just my opinion.

    #956 Reply
    JeffSF
    Guest

    Spend the money to trademark you brand/domain. Then if someone registers a dot(insert_extension_here) and builds a site you can take it off them.

    #957 Reply
    IntenseChuck
    Guest

    We only purchase certain extensions to protect our brand, since if we dont purchase them someone else will and try to make $$ from our brand, but in most cases I think the xxx, sex, porn extensions was just a way for someone else to make $$$ off domains.

    #958 Reply
    EvilChris
    Guest

    As someone who has managed (big) affiliate programs, I can tell you we had affiliates who would buy lookalike domains or even the dotnet or dotorg and build sites to push traffic to the dotcom (main site) to make money. Our policy was that we were fine with that.

    #959 Reply
    dannyz
    Guest

    @EvilChris

    Yes, we have some affiliates doing this as well. We are generally fine with it, but just prefer if the affiliate lets us know first, especially since we work with different studios and some of them might not be so happy about it.

    #960 Reply
    IntenseChuck
    Guest

    @EvilChris

    Yes this is usually fine, but I am sure you have had experiences with affiliates purchasing a domain similar to one of your sites and marketing a competitor’s website. This can make it confusing for our members who have maybe mistyped a domain and get mistakenly forwarded to a different similar website.

    Luckily its not as big of a problem as it used to be.

    #961 Reply
    gumdrop
    Guest

    You may also look at the Trademark Clearinghouse if you are concerned about trademark issues as a vehicle.

    newgtlds.icann.org/en/about/trademark-clearinghouse/rights-holders

    #962 Reply
    EvilChris
    Guest

    @IntenseChuck

    Yes, we went through that but it never became a big problem. We insisted that the main offer be for the site in question, but they were free to make secondary offers as well. It only affected a handful of affiliates, and things never got problematic.

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