- This topic is empty.
-
Posts
-
Let’s say you have a brand. We’ll call it MyBrand. Which do you think is better, having one adult site with a bunch of different but related things on it, or having separate sites that are linked together? So…
MyBrand.com/blog
MyBrand.com/pictures
MyBrand.com/video
MyBrand.com/chatOr
MyBrand.blog
MyBrand.pictures
MyBrand.video
MyBrand.chat(The example uses the new gTLDs, but the same could be done with subdomains or longer .coms like MyBrandBlog.com)
OR should there be sort of a hybrid approach where you do both but make one canonical using meta tags. That would simplify any cookie issues (so you don’t have to worry about common logins) and let people find the content wherever they go. Though, chances are they won’t really notice or care if the URL changes as long as they don’t have to login again.
The reason I ask is because a few years ago Google didn’t seem to take kindly to sites that had multiple types of content on them. They wanted blog sites to be blog sites, and tube sites to be tube sites, etc. A site with a blog and a tube didn’t make sense to them. With the new gTLDs it’s easy to break the component parts apart.
Now that we have the ability to do it, I would probably go with different sites.
The only real reason is that you can take better control of the future of the brand without it having any impact on the rest, if that makes sense?Having those different domains gives you more freedom, and more insulation from potential problems if Google suddenly decides one day that video sites need a kicking.
That is a major reason why I’m thinking one big adult site might be bad. Back in the day my friend had a problem where Google decided it didn’t like one section of his site – a section that was old and no longer mission critical – and they penalized the entire site because of that one section.
Actually, my preference is the hybrid approach. So there will be a parent site with all the content, but that site won’t “own” some of the content. Instead child sites will be the canonical URLs for certain sections. I guess this thread is my attempt to hear arguments why hybrid would be a bad idea.
I would still go with the most simple solution with keeping it all in one using directories. The problem I had was my own stupidity really and came down to publishing duplicate content. I should have known better. I doubt you would do the same mistake. But if you think there is a chance one section might be worse of than the others then the hybrid approach would be best.
I doubt it will matter at all in terms of user experience. Not sure people actually would even notice the difference.
Well, one reason why I’m thinking about the hybrid approach is because I’m already thinking of having multiple adult niche sites with overlapping content. So a particular scene might be on both a bareback site and a jock site, but only one of those would be the canonical URL. The question is whether to add multiple domains per brand to that mix.
The question really is between brand authority and domain authority. It will be harder for each domain to get authority with multiple domains per brand. But that may be a non-issue if Google sees them as sister sites and if they think more about the brand than the domain. But even as I write that, it sounds like a stretch. I can see Google saying “this is the site for MyBrand”, but getting them to correctly identify multiple sites as “official” for a brand is probably a lot harder.
I’ve already started to buy some gTLD domains, like MyBrand.pics or MyBrand.video, so the question is what to do with them. Perhaps URL shorteners? But who really needs URL shorteners these days? Though I can see something like MyBrand.video being more impactful in a Tweet where there’s limited space and parts of the URL get cut off.
And then there’s the issue of things that might fall under a brand umbrella but would be marketed separately. For example, if I got into branded sex parties, that might be related to a branded community site, but would be marketed differently than the rest of the brand. So MyBrand.party would make sense in that context.
And then I have some generic domains like gayporn.photos and gayporn.pics – I’m not quite sure what to do with those if I’m going to one site per brand. I mean I really do think that online marketing these days centers around building brands, and generic domains aren’t really brands. Something like GayPorn.Pics could be the canonical URL for all the galleries on a bunch of branded sites, but that would weaken the branded sites, right? Guess it would make sense to just sell the generic domains.
