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I was having a discussion with someone in the adult affiliate business this morning and we were talking about really bad conversion rates. He was telling me about one of the programs he promotes and that it’s currently at 0:3000.
He’s never made a single sale with them and he’s promoted basically everything they’ve released.
I was pretty surprised, I would have given up on that a while before it got that far without a sale.
I took a look at a few programs we work with this morning and found one approaching 0:2000, and we’re about to pull the plug on it and replace it with something else.
So when do you say enough is enough and part ways with a program or a site? Do you reach out to them to try and work out what the problem is? Do you remove their content or their links?
I think what you’re doing around 2000 is probably a good idea. For me its a bit different since its reviews. But for a blog it got to be better than that otherwise its just too much effort for very little.
Can I ask what you mean about it being a bit different due to reviews? I would be inclined to treat them in the same way so I’m just curious if you don’t. Do you think the ratio is lower or higher than average for those?
We have a few short reviews on a few of our blogs but they never seem to get much traffic even when we link to them from every relevant post. My perception is that visitors don’t seem to care about them that much.
I change the position and prominence on my main site based on the conversion rate. I figure as I have written the review or made the listing the work is done and they can burn slowly, its not taking any of my time. However I wont waste time with blog posts for sites that don’t convert.
I think what masternet means is He sees much better conversion ratios with reviews compared to on a blog, At SwissBucks a site thats purely genuine independent reviews see conversions thats are considerably higer (lower??) than on a blog or tube. We see generally 1:160 with a reviews site and around 1:250 on blogs and 1:600 on tubes traffic.
So I can see that masternet might not promote a site if it was performing at 1:1000 as that would be terrible for a reviews site (even if its a brand new site)… whereas a blog might let a sponsor go to 1:2000…
Forgot to add, when I blog my cutoff is actually 1:2000 but I dislike any site that converts less than 1:1000 I must be honest, especially when there are so many sites that just fly off the shelf when I throw a post up for them, or even a twitter post.
Thanks, I figured that would be the case. Like I said, we’ve never really focused too much on reviews on our own sites so it’s a bit of an unknown for us. I think it’s one of those things that you need to go all-in on the way he does.
A very interesting discussion, especially for me, as an already ex-blogger. I have a ratio 0:9266 (past 30 days) with one of the quite popular programs. I can afford to name it, but I won’t. I guess I was too generous. Thank you for clarifying when I have to stop.
For us, it’s not so much a ratio as a time vs earnings balance.
When we take a new site on, we’ll give it a good push for 2 months (or so) and if we don’t see sales, we stop promoting.Older sites fall off the radar, but we do a full accounting every 2 weeks of sales vs promotional activity and we stop promoting once a site has gone 2-3 months without a sale. The only caveat is that there is content we continue to post because it may not sell but it is pretty – it looks good, it’s interesting, readers respond to it in other ways which are all good for a blog.
i, too, have a couple sponsor sites that sell very poorly but their content boosts sales on our other sponsors because surfers like it and they often check out our other posts.
