You should not have to waste your time with the white label if you do not have other sites you can use to supply your traffic from. It will not rank or maybe it will for some keywords if you are lucky and build some backlinks for it, but otherwise, it does not have any original content, since it is just a copy of the other site. You can build a real site with very little investment and I have made the whole post how to do this here:
How To Build Your Own Adult Cam Site With WordPress For Less Than $50