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Ok…. so I hear alot of different info on bounce rates on adult sites. Some say they are useless and never pay any attention. Some say that they are really important and talk of a <40% being good. Is it really important?
on my main site im running on just under 6% as an average over 3 years. Should i be pleased or is this insignificant?
You see this is the problem with bounce rates and the emphasis Google places on this metric. If your site, presents a warning page, so the surfer has to click into the site to me more. Naturally, this results in a low bounce rate – an unnatural and not a very useful metric because those 94% of visitors go on to the second page and maybe 80% (or whatever it is) leave right away.
If you would go to one of my adult blogs, you’re presented with the content right up front, so now the challenge becomes: will the surfer click anything to go deeper into the site?
I used to put the full collage and post on the homepage and my bounce rates were 70% or greater. Who had to click anything? It was all there on the homepage. That’s the way everyone said that blogs had to work.
I have recently, as have a number of bigger blogs, started converting my blogs over to an excerpted format where the surfer has to click into the post to see more. And my bounce rate has dropped 20% as a result.
And I’m always thinking of ways to get surfers to click deeper into the site. It’s a good concept, I just think that, as your site shows, a low bounce rate isn’t always a meaningful thing.
You just have to aim for having as low bounce rate as possible.
Your bounce rate can depend on a lot of factors. If you are getting lots of search engine traffic for a keyword that isn’t relevant for your site, most of those would leave very quickly. For example, say you get 1000 visitors to your site from a keyword search on “mature amateur women”, but as soon as they land on your page they see cute girls. They would just leave that page and your bounce rate will be high.
The main reason for a bad bounce rate is because people either don’t like your site or don’t think it’s what they are looking for. At least that’s how interpret it.
I would make a guess that many porn sites (affiliates mainly) have a high bounce rate, probably around 40-50%.
But yes, search engines do put a importance on it, how much, who knows?
Like may others I have been baffled by the bounce rate situation for a while. But a couple of months ago I paid for advertising for my adult site on another site, targeted to UK traffic, and the click through was really positive.
I checked the bounce rate for those visitors and it was pretty low (UK traffic from a male only dating site), and at the same time my Google organic traffic jumped up.
I could not find any other correlation or explanation for it. It looked like Google responded to my lower bounce rate within 12 hours and boosted my organic traffic as a result. As the paid advertising ended and that low bounce rate traffic declined, so did my increased organic traffic.
I had heard reports of a reduction in bounce rate having a positive result on organic traffic, but I had no idea it would be so immediate or so visible. Even though that advertising did not get me an immediate increase in sales, it did get me an immediate increase in organic traffic.
I think bounce rate is hugely important to help you evaluate how you’re doing. I see enormous differences in sales from one keyphrase vs another. It is a bit like people who walk into your shop and walk right out again. Something is wrong with your shop if 7 out of 10 people decide to walk out immediately they come to take a look. I consider 30% to 40 % about average. 10 % to 20 % is pretty good.
Unless you’re trying to make your blog a final destination, a high bounce rate isn’t necessarily a bad thing. If they’re “bouncing” to your adult sponsors and buying. That’s a good thing right?
I generally see 50-55% bounce rates on my blog. While I’ll often see less than 10% bounce rate for one of my pay sites.
